APA Style
Kerin, Roger A., Peterson, Robert A.. (1998).
STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS, EIGHTH EDITION (8th).
New Jersey:
Prentice Hall.
Chicago Style
Kerin, Roger A., Peterson, Robert A..
STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS, EIGHTH EDITION.
8th
New Jersey:
Prentice Hall,
1998.
Text.
MLA Style
Kerin, Roger A., Peterson, Robert A..
STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS, EIGHTH EDITION.
8th
New Jersey:
Prentice Hall,
1998.
Text.
Turabian Style
Kerin, Roger A., Peterson, Robert A..
STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS, EIGHTH EDITION.
8th
New Jersey:
Prentice Hall,
1998.
Print.