APA Style
Cravens, David W., Piercy, Nigel F.. (2006).
Strategic Marketing, Eighth Edition (8th).
Boston:
Irwin - McGraw-Hill.
Chicago Style
Cravens, David W., Piercy, Nigel F..
Strategic Marketing, Eighth Edition.
8th
Boston:
Irwin - McGraw-Hill,
2006.
Text.
MLA Style
Cravens, David W., Piercy, Nigel F..
Strategic Marketing, Eighth Edition.
8th
Boston:
Irwin - McGraw-Hill,
2006.
Text.
Turabian Style
Cravens, David W., Piercy, Nigel F..
Strategic Marketing, Eighth Edition.
8th
Boston:
Irwin - McGraw-Hill,
2006.
Print.