APA Style

Bernhardt, Kenneth L.. (1997). CASES IN Marketing Management, SEVENTH EDITION . New York: McGraw-Hill Irwin.

Chicago Style

Bernhardt, Kenneth L.. CASES IN Marketing Management, SEVENTH EDITION. New York: McGraw-Hill Irwin, 1997. Text.

MLA Style

Bernhardt, Kenneth L.. CASES IN Marketing Management, SEVENTH EDITION. New York: McGraw-Hill Irwin, 1997. Text.

Turabian Style

Bernhardt, Kenneth L.. CASES IN Marketing Management, SEVENTH EDITION. New York: McGraw-Hill Irwin, 1997. Print.