APA Style
Rossiter, John R.. (1997).
ADVERTISING COMMUNICATIONS & PROMOTION MANAGEMENT, SECOND EDITION .
New York:
McGraw-Hill.
Chicago Style
Rossiter, John R..
ADVERTISING COMMUNICATIONS & PROMOTION MANAGEMENT, SECOND EDITION.
New York:
McGraw-Hill,
1997.
Text.
MLA Style
Rossiter, John R..
ADVERTISING COMMUNICATIONS & PROMOTION MANAGEMENT, SECOND EDITION.
New York:
McGraw-Hill,
1997.
Text.
Turabian Style
Rossiter, John R..
ADVERTISING COMMUNICATIONS & PROMOTION MANAGEMENT, SECOND EDITION.
New York:
McGraw-Hill,
1997.
Print.