APA Style
Belch, George E.. (2012).
Advertising and Promotion: An Integrated Marketing Communications Perspective .
New York:
McGraw-Hill Irwin.
Chicago Style
Belch, George E..
Advertising and Promotion: An Integrated Marketing Communications Perspective.
New York:
McGraw-Hill Irwin,
2012.
Text.
MLA Style
Belch, George E..
Advertising and Promotion: An Integrated Marketing Communications Perspective.
New York:
McGraw-Hill Irwin,
2012.
Text.
Turabian Style
Belch, George E..
Advertising and Promotion: An Integrated Marketing Communications Perspective.
New York:
McGraw-Hill Irwin,
2012.
Print.