APA Style

Peter, J. Paul, Olson, Jerry C. (1999). Consumer Behavior and Marketing Strategy . Boston: McGraw-Hill.

Chicago Style

Peter, J. Paul, Olson, Jerry C. Consumer Behavior and Marketing Strategy. Boston: McGraw-Hill, 1999. Text.

MLA Style

Peter, J. Paul, Olson, Jerry C. Consumer Behavior and Marketing Strategy. Boston: McGraw-Hill, 1999. Text.

Turabian Style

Peter, J. Paul, Olson, Jerry C. Consumer Behavior and Marketing Strategy. Boston: McGraw-Hill, 1999. Print.