APA Style

Assael, Henry. (1994). CONSUMER BEHAVIOR AND MARKETING ACTION, Fifth Edition (5). Cincinnati, Ohio: South-Western College Publishing.

Chicago Style

Assael, Henry. CONSUMER BEHAVIOR AND MARKETING ACTION, Fifth Edition. 5 Cincinnati, Ohio: South-Western College Publishing, 1994. Text.

MLA Style

Assael, Henry. CONSUMER BEHAVIOR AND MARKETING ACTION, Fifth Edition. 5 Cincinnati, Ohio: South-Western College Publishing, 1994. Text.

Turabian Style

Assael, Henry. CONSUMER BEHAVIOR AND MARKETING ACTION, Fifth Edition. 5 Cincinnati, Ohio: South-Western College Publishing, 1994. Print.