APA Style
Goncalves, Karen P. (1998).
SERVICES MARKETING; A Strategic Approach, International Edition .
New Jersey:
Prentice Hall.
Chicago Style
Goncalves, Karen P.
SERVICES MARKETING; A Strategic Approach, International Edition.
New Jersey:
Prentice Hall,
1998.
Text.
MLA Style
Goncalves, Karen P.
SERVICES MARKETING; A Strategic Approach, International Edition.
New Jersey:
Prentice Hall,
1998.
Text.
Turabian Style
Goncalves, Karen P.
SERVICES MARKETING; A Strategic Approach, International Edition.
New Jersey:
Prentice Hall,
1998.
Print.