APA Style

Goncalves, Karen P. (1998). SERVICES MARKETING; A Strategic Approach, International Edition . New Jersey: Prentice Hall.

Chicago Style

Goncalves, Karen P. SERVICES MARKETING; A Strategic Approach, International Edition. New Jersey: Prentice Hall, 1998. Text.

MLA Style

Goncalves, Karen P. SERVICES MARKETING; A Strategic Approach, International Edition. New Jersey: Prentice Hall, 1998. Text.

Turabian Style

Goncalves, Karen P. SERVICES MARKETING; A Strategic Approach, International Edition. New Jersey: Prentice Hall, 1998. Print.