APA Style
      Roman, Ernan. (1988).
    Integrated Direct Marketing: TECHNIQUES AND STRATEGIES FOR SUCCESS .
    New York:
  McGraw-Hill Book Company.
  
Chicago Style
      Roman, Ernan.
    Integrated Direct Marketing: TECHNIQUES AND STRATEGIES FOR SUCCESS.
    
    New York:
  McGraw-Hill Book Company,
  1988.
  Text.
  
MLA Style
      Roman, Ernan.
    Integrated Direct Marketing: TECHNIQUES AND STRATEGIES FOR SUCCESS.
    
    New York:
  McGraw-Hill Book Company,
  1988.
  Text.
  
Turabian Style
      Roman, Ernan.
    Integrated Direct Marketing: TECHNIQUES AND STRATEGIES FOR SUCCESS.
     
    New York:
  McGraw-Hill Book Company,
  1988.
  Print.