APA Style

Roman, Ernan. (1988). Integrated Direct Marketing: TECHNIQUES AND STRATEGIES FOR SUCCESS . New York: McGraw-Hill Book Company.

Chicago Style

Roman, Ernan. Integrated Direct Marketing: TECHNIQUES AND STRATEGIES FOR SUCCESS. New York: McGraw-Hill Book Company, 1988. Text.

MLA Style

Roman, Ernan. Integrated Direct Marketing: TECHNIQUES AND STRATEGIES FOR SUCCESS. New York: McGraw-Hill Book Company, 1988. Text.

Turabian Style

Roman, Ernan. Integrated Direct Marketing: TECHNIQUES AND STRATEGIES FOR SUCCESS. New York: McGraw-Hill Book Company, 1988. Print.