APA Style

Zeithaml, Valerie A., Bitner MAry Jo. (2000). Services Marketing : Integritas Customer Focus Across the Firm, Second Edition (2nd). Boston: McGraw-Hill.

Chicago Style

Zeithaml, Valerie A., Bitner MAry Jo. Services Marketing : Integritas Customer Focus Across the Firm, Second Edition. 2nd Boston: McGraw-Hill, 2000. Text.

MLA Style

Zeithaml, Valerie A., Bitner MAry Jo. Services Marketing : Integritas Customer Focus Across the Firm, Second Edition. 2nd Boston: McGraw-Hill, 2000. Text.

Turabian Style

Zeithaml, Valerie A., Bitner MAry Jo. Services Marketing : Integritas Customer Focus Across the Firm, Second Edition. 2nd Boston: McGraw-Hill, 2000. Print.