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ANALISIS PEMASARAN PRODUK KOPI ARABIKA DI DESA SEGAMIT KECAMATAN SEMENDO DARAT ULU KABUPATEN MUARA ENIM

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Penilaian

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Coffe is one of plantation export commodity that contributes a large foreign exchange. Various coffe products attracte various groups and even make coffe as a part of their lifestyle. This is in line with the increasing number of local shops that serving coffe or even serving it for the main menu, which indicates that coffe can be a potential business. This study aims to analyze the marketing channel, marketing mix, and arabica coffee products marketing efficiency. Data collected using purposive sampling method for the village and farmers, and snowball sampling for the marketing institutions. The result of this research showed that the marketing channel that formed in green bean product were producer – consumer. the marketing channel that formed in roasted bean product were producer – consumer. There are three marketing channels that formed in ground coffe product: (1) producer – consumer (2) producer – retailer I – consumer (3) producer – retailer II – consumer. Based on the calculation of the total scores for each indicator on each product, the marketing mix of three products received a good rating. The result showed that the marketing channel in green bean and roasted bean products was efficient. The 3rd channel in ground coffe product was more efficient than channel 1 and channel 2 indicates by marketing margin, farmer’s share, and benefit-cost ratio.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107004090	T64219	T642192021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T642192021

Publisher

Inderalaya : Prodi Agribisnis, Fakultas Pertanian Universitas Sriwijaya., 2021

Collation

xvii, 78 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

USAHA TANI
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

SEPTA

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