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ANALISIS KEPUTUSAN KONSUMEN DALAM PEMBELIAN BUAH DI PASAR MODERN SECARA ONLINE DAN OFFLINE PADA MASA PANDEMI COVID-19 DI KOTA PALEMBANG

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Penilaian

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At the end of 2019 to early 2021 Indonesia continued to increase positive cases of Covid-19. The increase in positive cases of Covid-19 affects many aspects. One of them is nutrition which is a basic need of life. During pandemics, fruit consumption behavior increases in society. Viruses that can spread in an instant cause people to be required to apply social distancing or physical distancing, so that buying and selling activities directly or face-to-face are attempted to be minimized and given other alternatives such as online services but can still be done offline. The purpose of this study is 1. Describes the character of consumers who make fruit purchases in modern markets online and offline during the Covid-19 pandemic, 2. Describing the process of making consumer decisions in fruit purchases in modern markets online and offline during the Covid-19 pandemic,and 3. Analyze the factors influencing consumer decisions in fruit purchases in modern markets online and offline during the Covid-19 pandemic. The researchers were conducted in May 2021. The research method used is the survey method. The data collection method used is the Purposive sampling method. The data collected consists of primary data and secondary data. The data processing methods used are descriptive analysis of consumer characteristics and decision-making processes, and logistic regression. The results showed that the factors that influence consumer decisions in fruit purchases in modern markets online and offline during the Covid-19 pandemic are age, price, and location.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107004087	T59020	T590202021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T590202021

Publisher

Inderalaya : Prodi Agribisnis, Fakultas Pertanian Universitas Sriwijaya., 2021

Collation

xvii, 66 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

641.340 7

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Buah-buahan
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

SEPTA

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