Image of MODIFIKASI MODEL BUNDLE PRICING BERDASARKAN FUNGSI UTILITAS EKSPONENSIAL DAN STONE GEARY PADA KONSUMEN HETEROGEN HIGH DEMAND DAN LOW DEMAND

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MODIFIKASI MODEL BUNDLE PRICING BERDASARKAN FUNGSI UTILITAS EKSPONENSIAL DAN STONE GEARY PADA KONSUMEN HETEROGEN HIGH DEMAND DAN LOW DEMAND

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Bundle is one strategy that can be done by Internet Service Providers to minimize costs and maximize profits. This study discusses the bundle pricing model based on the stone geary utility function and the exponential utility function for high demand and low demand heterogeneous consumers by using three financing schemes, namely flat fee, usage based and two part tariff to obtain the maximum level of consumer satisfaction and profit. This study aims to analyze and produce a model that is more optimal than the original model for internet service providers in internet financing schemes. The original bundle pricing model is a model used to add exponential and stone-geary utility functions. This research was solved as a Mixed Integer Nonlinear Programming (MINLP) problem using LINGO 13.0 software. In the modified bundle pricing model by adding the stone geary and exponential utility functions, it is applied using local server data in the form of Traffic Lpse which consists of peak and off-peak hours data, then the results are compared and analyzed. The results of the analysis showed that the modified model with the stone-geary utility function based on the usage-based financing scheme obtained more optimal results of Rp. 3,811,700/kpbs with 34 iterations compared to using the exponential utility function based on the two part tariff financing scheme, the optimal result is Rp. 3,300,700/kpbs with 54 iterations.

Availability
Inventory Code Barcode Call Number Location Status
2107003456T56674T566742021Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T566742021
Publisher
Inderalaya : Prodi Ilmu Matematika, Fakultas Matematika dan Ilmu Pengetahuan Alam.,
Collation
xiii, 44 hlm. : ilus. ; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
519.707
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Fungsi Utilitas
Prodi Ilmu Matematika
Model Budle Pricing
Specific Detail Info
-
Statement of Responsibility
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No other version available

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