APA Style

Zikmund, William G. (1989). EXPLORING MARKETING RESEARCH, THIRD EDITION (3). Orlando, Florida: The Dryden Press.

Chicago Style

Zikmund, William G. EXPLORING MARKETING RESEARCH, THIRD EDITION. 3 Orlando, Florida: The Dryden Press, 1989. Text.

MLA Style

Zikmund, William G. EXPLORING MARKETING RESEARCH, THIRD EDITION. 3 Orlando, Florida: The Dryden Press, 1989. Text.

Turabian Style

Zikmund, William G. EXPLORING MARKETING RESEARCH, THIRD EDITION. 3 Orlando, Florida: The Dryden Press, 1989. Print.