Skripsi

FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MELAKUKAN PEMBELIAN DI EXCELSO CAFE PALEMBANG INDAH MAL

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Penilaian

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The objectives. of this research are (l)Jknowing factors that influencing consumer to do purchasing in Excelso Cafe Palembang Indah Mal and (2) knowing dominant factor that influencing consumer to do decision of purchasing in Excelso Cafe Palembang Indah Mal. The result of research indicate that research about factor analyse for variables of influencing consumer to do decision of purchasing in Excelso Cafe Palembang Indah Mal jaccording to the result of factor analysis; from 21 variables grouped to 6 factors. These factors are product and place, physical evidence and people, promotion and Service, place, process, and advertise. From the multiple linier regression analysis, we find that product and place is the dominant factor that influencing consumer to do decision of purchasing in Excelsp Cafe Palembang Indah Mal. The management Of Exeelso Cafe Palembang Indah Mal have to make the Products being more interesting, unique, and differentiated and also keep the product’s quality appropriate with the product’s price.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
0907000259	T59321	T593212009	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T593212009

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2009

Collation

xiv, 128 hlm.: Ilus., tab.; 28 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.834 07

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

-

Subject(s)

Manajemen
Pengaruh Konsumen Membeli

Specific Detail Info

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Statement of Responsibility

HALIM

Other version/related

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