APA Style

Stanton, William J.. (1964). Fundamentals of Marketing . New York: McGraw-Hill Book Comp..

Chicago Style

Stanton, William J.. Fundamentals of Marketing. New York: McGraw-Hill Book Comp., 1964. Text.

MLA Style

Stanton, William J.. Fundamentals of Marketing. New York: McGraw-Hill Book Comp., 1964. Text.

Turabian Style

Stanton, William J.. Fundamentals of Marketing. New York: McGraw-Hill Book Comp., 1964. Print.