Image of PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK SEPEDA MOTOR HONDA (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDERALAYA)

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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK SEPEDA MOTOR HONDA (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDERALAYA)

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The title of this research is Analyze The Effect of Brand Image Toward Consumer’s Decision of Buying Honda Motorcycle Product (Case Study of Collegion in Economic Faculty Sriwijaya University Inderalaya). The objectives of this research are (1) to analyze the effect of brand image toward consumer’s decision of buying the Honda motorcycle product, and (2) to find the most effect variable of brand image toward consumer’s decision. The method used is convenience sampling, ffom the total population of Economic Faculty of Sriwijaya University Indralaya Collegian, 104 respondents are taken as the sample. The analysis model used in this research is quantitative analysis and qualitative analysis. Research finding has shown that 63.4% brand image effects toward consumer’s decision of buying the Honda motorcycle product. From the three variables of brand image that is corporate image, user image, and product image. Only corporate image and product image have effected consumer of buying the Honda motorcycle product. And the most effect variable of brand image toward consumer’s decision is product image. Because of that, PT. Astra Honda Motor has to make product image stronger than before.

Availability
Inventory Code Barcode Call Number Location Status
1107000155T60395T603952011Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T603952011
Publisher
Inderalaya : Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xvi, 70 hlm.: tab.; 28 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.827 07
Content Type
Text
Media Type
unmediated
Carrier Type
unspecified
Edition
-
Subject(s)
Keputusan konsumen
Brand Image
Manajemen
Specific Detail Info
-
Statement of Responsibility
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No other version available

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