Image of PENGARUH IKLAN MELALUI MEDIA TELEVISI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SAMPO CLEAR MEN (STUDI KASUS PADA MAHASISWA EKONOMI UNIVERSITAS SRIWIJAYA)

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PENGARUH IKLAN MELALUI MEDIA TELEVISI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SAMPO CLEAR MEN (STUDI KASUS PADA MAHASISWA EKONOMI UNIVERSITAS SRIWIJAYA)

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This study is a survey of consumers Clear Men shampoo in the Faculty of Economics, University of Srivijaya, Inderaiaya, entitied Through the influence of Television Media Ad Buying Decision Against Clear Men Shampoo Products at the Faculty of Economics, University Students Sriwijaya, Inderaiaya. The purpose of this study was to determine the effect of advertising as information to persuade and influence, and a reminder of the Clear Men shampoo purchase decision. Data collection methods used in this study is a quantitative method through the dissemination of the questionnaire, respondents with a total of 100 people. The analysis tools test the validity, reliabelitas test, t test (partial), F test (Simultaneous), and regression analysis. The results of this study, it is known that the factor information, persuade and influence and reminders Clear shampoo to which factors have the most influence is the dominani factor reminder.

Availability
Inventory Code Barcode Call Number Location Status
1207002109T59314T593142012Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T593142012
Publisher
Inderalaya : Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xv, 91 hlm.; tab.; ill.; 28 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
658.810 7
Content Type
Text
Media Type
unmediated
Carrier Type
unspecified
Edition
-
Subject(s)
Manajemen pemasaran
Jurusan Manajemen
Specific Detail Info
-
Statement of Responsibility
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No other version available

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