Skripsi

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMILIH TEMPAT KURSUS KOMPUTER PALCOMTECH PALEMBANG

---

Penilaian

---

The objectives of this research are 1) knowing factors that influencing consumer decision to choose Palcomtech Palembang Computer course and 2) knowing dominant factor that influencing consumer decision to choose Palcomtech Palembang Computer course. The result of research indicate that research factor analyse for variables of influencing consumer decision to choose Palcomtech Palembang Computer course, according to the result of factor anaiysis, from 20 variables grouped to 4 factors. These factors are teachers and Service factor, product and place factor, price factor, and promotion factor. From multiple linier regression anaiysis, we find that teachers and Service factor is the dominant factor that influencing consumer decision to choose Palcomtech Palembang Computer course. Therefore, the Palcomtech Palembang management should be improving the quality of teachers and Service to the students

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
1007000579	T59330	T593302010	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T593302010

Publisher

Inderalaya : Prodi Manajemen Fakultas Ekonomi Universitas Siriwijaya., 2010

Collation

xvii, 74 hlm.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

-

Classification

658.834 07

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

-

Subject(s)

Manajemen
Kursus
Keputusan Konsumen Memilih

Specific Detail Info

-

Statement of Responsibility

HALIM

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment