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ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK OBAT HERBISIDA PADA PT SANTANI AGRO PRATAMA

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Penilaian

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This research is intended to know 1) how the marketing mix influence the purchase decision for the product of herbisida, 2) and to know the factor which is influence the marketing mix for the product to the purchase decision. The result ffom the sample of 100 respondences who purchase and use the product shows those are products with sanstar an santafuron brand, thus from the tested variables : product, price, place and promotions, there are two variables which haven’t influence with the purchase decision. Those are, product and promotion. To compare this research with the same others ones, therefore the writer suggest to make the next observation by comparing the companies which selis the other products of herbisida, so that we have one comparison to get better results for the next research.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1007001844	T59630	T596302010	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T596302010

Publisher

Inderalaya : Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2010

Collation

xvi, 81 hlm.; tab.; 28 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.807

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

-

Subject(s)

Jurusan Manajemen
Marketing, Manajemen Distribusi

Specific Detail Info

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Statement of Responsibility

Furika

Other version/related

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