Skripsi

KOMUNIKASI PERSUASIF KANTOR POS PALEMBANG DALAM MENINGKATKAN PENGGUNA APLIKASI POSPAY MELALUI KEGIATAN PENYALURAN BANTUAN SOSIAL TUNAI

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Penilaian

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Pospay is the latest digital financial application owned by PT Pos Indonesia which was released at the end of 2019. As the latest digital financial application, exponential increase in the number of users in a relatively short period of time is certainly cannot be separated from the implementation of persuasive communications conducted by PT Pos Indonesia and its several service units. Through qualitative methods, this research aims to see the implementation of persuasive communication that carried out by Palembang Post Office as one of the central technical implementing units of Post Office in city of Palembang in increasing Pospay application users through the distribution of social welfare program known as Bantuan Sosial Tunai. This study uses The Persuasive Communication Theory by Myers (2012: 309). Data collection techniques in this study were carried out through in-depth interviews, field observations and documentation studies. The result showed that during the implementation of Pospay application through persuasive communication in the distribution of Bantuan Sosial Tunai, Palembang Post Office had implemented the three dimensions of Myers’s persuasive communication theory, which included the dimensions of communicator, message and how the message was delivered. Meanwhile, the audience dimension has not been optimally implemented. Keywords: Mobile Application, Pospay, Persuasive Communication

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107002464	T52429	T524292021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T524292021

Publisher

Inderalaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2021

Collation

xiii, 96 hlm,: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

383.07

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Komunikasi Pos Indonesia
Prodi Ilmu Komunikasi

Specific Detail Info

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Statement of Responsibility

MURZ

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