Skripsi

STRATEGI NATION BRANDING PARIWISATA SELANDIA BARU MELALUI KAMPANYE “100% PURE NEW ZEALAND”

---

Penilaian

---

The tourism sector is an economic sector that is profitable with a rapid rate of growth. Moreover, the tourism sector is one of the major players in international trade activities. New Zealand is one of the countries that make an effort to promote its country as a tourist destination for the international community. The New Zealand government has established a special institution called Tourism New Zealand to boost New Zealand's tourism sector at the international level. This institution has a role to promote the New Zealand tourism sector through a nation branding called “100% Pure New Zealand” campaign. This study aims to explore the nation branding strategy carried out by New Zealand through the called “100% Pure New Zealand” campaign in 2010-2019. The author used the theory of Nation Branding Strategy by Keith Dinnie to analyze New Zealand's nation branding strategy. The research method used in this study is a qualitative method with a descriptive type of research. The source of data on this study is secondary data obtained from literature studies and documentation. The results of this study indicate that the method used by New Zealand in promoting their tourism campaign is in accordance with Keith Dinnie's theory. Only in the diaspora mobilization variable, New Zealand did not perform the actions described in the variable.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2107002524	T55659	T556592021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

-

Call Number

T556592021

Publisher

Inderalaya : Prodi Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2021

Collation

xvi, 100 hlm,: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

324.507

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Kampanye
Prodi Hubungan Internasional

Specific Detail Info

-

Statement of Responsibility

MURZ

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment