Skripsi

PENGARUH PERSEPSI KONSUMEN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN SECARA ONLINE (STUDI KASUS PADA MAHASISWA UNSRI INDRALAYA)

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Penilaian

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This sludy is a survey t hal conducled on student of Universitas Sriwijaya Indralaya, the title of the sludy is The Injluence Of E-Commerce Consumer Perception Towards Purchasing Decisions Of Clothes Via Online. The purpose of this study is t o analyze the injluence of pro duet, price, advertising media, trust, and personality toward purchasing decision of clothes via Online. This sludy used quantitalive melhods which are data collect by questionnaire, and total respondent are 90 persons. Analysis tools used are partial tes/ using 'T t es t, simultaneous t es t using f t es t, and regression analysis.. The result of this study shows that faetor ofprice, advertising media, and trust has significant effect the satisfaetion of towards purchasing decisions of clothes via online. Where the faelor that has the mosi dominani effect is price.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1207001385	T60399	T603992012	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T603992012

Publisher

Inderalaya : Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2012

Collation

xv, 74 hlm.; tab.; 28 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.820 7

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

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Subject(s)

Jurusan Manajemen
Promosi Pemasaran, Promosi Penjualan

Specific Detail Info

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Statement of Responsibility

Furika

Other version/related

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