APA Style

Cunningham, William H., Cunningham, Isabella C.M., Swift, Christopher. (1987). Marketing A Managerial Approach (2). Cincinnati, Ohio: South-Westerrn Publishing Co..

Chicago Style

Cunningham, William H., Cunningham, Isabella C.M., Swift, Christopher. Marketing A Managerial Approach. 2 Cincinnati, Ohio: South-Westerrn Publishing Co., 1987. Text.

MLA Style

Cunningham, William H., Cunningham, Isabella C.M., Swift, Christopher. Marketing A Managerial Approach. 2 Cincinnati, Ohio: South-Westerrn Publishing Co., 1987. Text.

Turabian Style

Cunningham, William H., Cunningham, Isabella C.M., Swift, Christopher. Marketing A Managerial Approach. 2 Cincinnati, Ohio: South-Westerrn Publishing Co., 1987. Print.