Skripsi

PENGARUH FAKTOR-FAKTOR DALAM MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT2) TERHADAP NIAT PERILAKU (BEHAVIORAL INTENTION) DAN PERILAKU PENGGUNAAN (USE BEHAVIOR) PADA APLIKASI KAI ACCESS

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Penilaian

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The convenience provided by mobile applications provides substantial opportunities for companies, especially those engaged in the service sector to improve performance and service to customers and get the best feedback as the value of the company's competitive advantage. This study aims to determine the factors that influence behavioral intention and use behavior in the KAI Access application using the UTAUT2 model for users of the KAI Access application. The variables used in this study are performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, habit, behavioral intention, and use behavior. The number of respondents who can be used for data analysis and processing in this study were 257 respondents, with details of 27 offline respondents and 230 online respondents. The data was obtained from the distribution of google forms through various social media and the distribution of questionnaires directly at the Kertapati Palembang train station. The research method uses quantitative methods and analytical techniques using validity and reliability tests with Rasch Modeling, Path Analysis, Classical Assumption Test, Anova Test and Partial Test. The results of the study concluded that performance expectancy, facilitating conditions, hedonic motivation, price value, and habit affect the behavioral intention and use behavior of the KAI Access application. The most influential/significant variables are facilitating conditions, hedonic motivation, price value, and habit.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2107002686	T52279	T522792021	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T522792021

Publisher

Inderalaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2021

Collation

xvii, 73 hlm,: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

005.360 7

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Prodi Sistem Informasi
Program untuk Komputer Personal, Sistem Informasi

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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