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Image of ANALISIS HUBUNGAN SIKAP TERHADAP MEREK FABER-CASTELL (PADA SISWA SMA NEGERI 11 DI KOTA PALEMBANG)

Skripsi

ANALISIS HUBUNGAN SIKAP TERHADAP MEREK FABER-CASTELL (PADA SISWA SMA NEGERI 11 DI KOTA PALEMBANG)

Aslamia, Gema - Personal Name;

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Penilaian anda saat ini :  

This research aim to know how strong the correlation of consumer attitude to Faber-Castell branding. The result of this research shown that between cognition component, affection component, and conation component had a straight and very strong correlation to Faber Castell branding. The attitude variable which has the strongest correlation to Faber-Castell branding is conation component in SMA Negeri 11 Palembang. To create the positive attitude of consumer to Faber-Castell branding, the writter offers some suggestions, such as improve quality of the product, product inovation, create the larger distribution of the product, promotion to the rellevant media, and do forward action to the consumers such as helding the education workshop and try out for student.


Availability
Inventory Code Barcode Call Number Location Status
1107000356T60178T601782011Central Library (REFERENCES)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T601782011
Publisher
Inderalaya : Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2011
Collation
xvi, 77 hlm.; tab.; 28 cm.
Language
Indonesia
ISBN/ISSN
-
Classification
658.820 7
Content Type
Text
Media Type
unmediated
Carrier Type
unspecified
Edition
-
Subject(s)
Jurusan Manajemen
Promosi Pemasaran, Promosi Penjualan
Specific Detail Info
-
Statement of Responsibility
Furika
Other version/related

No other version available

File Attachment
  • ANALISIS HUBUNGAN SIKAP TERHADAP MEREK FABER-CASTELL (PADA SISWA SMA NEGERI 11 DI KOTA PALEMBANG)
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