Skripsi

ANALISIS HUBUNGAN SIKAP TERHADAP MEREK FABER-CASTELL (PADA SISWA SMA NEGERI 11 DI KOTA PALEMBANG)

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Penilaian

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This research aim to know how strong the correlation of consumer attitude to Faber-Castell branding. The result of this research shown that between cognition component, affection component, and conation component had a straight and very strong correlation to Faber Castell branding. The attitude variable which has the strongest correlation to Faber-Castell branding is conation component in SMA Negeri 11 Palembang. To create the positive attitude of consumer to Faber-Castell branding, the writter offers some suggestions, such as improve quality of the product, product inovation, create the larger distribution of the product, promotion to the rellevant media, and do forward action to the consumers such as helding the education workshop and try out for student.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1107000356	T60178	T601782011	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T601782011

Publisher

Inderalaya : Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2011

Collation

xvi, 77 hlm.; tab.; 28 cm.

Language

Indonesia

ISBN/ISSN

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Classification

658.820 7

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

-

Subject(s)

Jurusan Manajemen
Promosi Pemasaran, Promosi Penjualan

Specific Detail Info

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Statement of Responsibility

Furika

Other version/related

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