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ANALISIS EFISIENSI DAN FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PETANI KOPI ROBUSTA DALAM MEMILIH SALURAN PEMASARAN DI DESA JANGGA KOTA PAGAR ALAM

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Penilaian

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South Sumatera is one of the provinces that produces the largest robusta coffee in Indonesia. The purpose of this research were to: (1) to describe the difference between every marketing channel of robusta coffee in jangga village of pagar alam city. (2)analyze the factors that influence the decision of farmers in choosing marketing channel in jangga village of pagar alam city. (3)Analyze the marketing margin and marketing efficiency level of each robusta coffee marketing agency in jangga village of pagar alam city.This research was conducted in Jangga Village of Pagar Alam city on November 2020. The method used was survey method and sampling method using disproportionate stratified random sampling. Data collected in this study are secondary data and primary data. The difference between marketing channel I and II is coffee quality requirement and price. Factors that have real effect on robusta coffee farmer decision in choosing marketing channel are coffe quality requirement, distance and and land area.the efficiency of marketing channel in first layer is 3,48% meanwhile the second layer is 1,35%. Based on the value of marketing margins, marketing profit, farmer’s share and trader’s share then the most efficient layer is the second layer of marketing channel.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
T421222021	T42122	T421222021	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T421222021

Publisher

Inderalaya : Prodi Agribisnis, Fakultas Pertanian Universitas Sriwijaya., 2021

Collation

xiv, 84 hlm,: ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

630.07

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

USAHA TANI
Prodi Agribisnis

Specific Detail Info

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Statement of Responsibility

SEPTA

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