APA Style
Duncan, Tom. (2008).
Principles of Advertising & IMC, Second Edition (2).
New York:
McGraw-Hill.
Chicago Style
Duncan, Tom.
Principles of Advertising & IMC, Second Edition.
2
New York:
McGraw-Hill,
2008.
Text.
MLA Style
Duncan, Tom.
Principles of Advertising & IMC, Second Edition.
2
New York:
McGraw-Hill,
2008.
Text.
Turabian Style
Duncan, Tom.
Principles of Advertising & IMC, Second Edition.
2
New York:
McGraw-Hill,
2008.
Print.