Skripsi
HUBUNGAN CELBERITY WORSHIP DAN PERILAKU KONSUMTIF PADA PENGGEMAR WANITA BTS DI KOTA PALEMBANG
The purpose of this study is to determine the relationship between celebrity worship and consumptive behavior on women fans of BTS in Kota Palembang. The hypothesis of this study includes the relationship between celebrity worship and consumptive behavior. The participants of this study are 158 women fans of BTS in Kota Palembang. Sampling is done by using purposive sampling techniques. This study uses two scales as a measures, namely consumptive behavior scale that refers to consumptive behavior aspects by Ercih Fromm (1955) and celebrity worship scale that refers to celebrity worship aspects by Maltby, Giles, Barber, and McCutcheon (2005). Hypothesis is done using pearsons product moments analysis. The results obtained show that there is a relationship between celebrity worship and consumptive behavior with r=0,583, p=0,000 (p
Inventory Code | Barcode | Call Number | Location | Status |
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2107002299 | T50750 | T507502021 | Central Library (Referens) | Available but not for loan - Not for Loan |
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