APA Style
      Tull, Donald S., Hawkins, Del L. (1990).
    MARKETING RESEARCH: Measurement & Method, Fifth Edition (5th).
    New York:
  Macmillan Publishing Company.
  
Chicago Style
      Tull, Donald S., Hawkins, Del L.
    MARKETING RESEARCH: Measurement & Method, Fifth Edition.
    5th
    New York:
  Macmillan Publishing Company,
  1990.
  Text.
  
MLA Style
      Tull, Donald S., Hawkins, Del L.
    MARKETING RESEARCH: Measurement & Method, Fifth Edition.
    5th
    New York:
  Macmillan Publishing Company,
  1990.
  Text.
  
Turabian Style
      Tull, Donald S., Hawkins, Del L.
    MARKETING RESEARCH: Measurement & Method, Fifth Edition.
    5th 
    New York:
  Macmillan Publishing Company,
  1990.
  Print.