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ANALISIS PENGARUH ATRIBUT PRODUK MINUTE MAID PULPY ORANGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDERALAYA)

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This study aims to determine the effect of product attributes Minute Maid Pulpy Orange against buying decision on Student Economics Faculty Of Sriwijaya University In Indralaya The result of this study indicate that overall product attributes (product quality, product features, product packaging, taste or smell) influence purchase decisions, with variable values of 18% product quality, product features variable of 19.6%, the variable product packaging by 33 , 1% and varabel flavor or aroma of 47.1%. Overall produk attribute affect consumer decision , but the variable flavor or smell of greatest influence consumers in their purchase decision. This shows the flavor or aroma of the product in accordance with the wishes of consumers, so the company should be able to maintain the quality of taste or smell of the product.

Availability
Inventory Code Barcode Call Number Location Status
1107000517T60215T602152011Central Library (Referens)Available but not for loan - Not for Loan
Detail Information
Series Title
-
Call Number
T602152011
Publisher
Inderalaya : Jurusan Akuntansi, Fakultas Ekonomi Universitas Sriwijaya.,
Collation
xv, 78 hlm.: Ilus., tab.; 28 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.807
Content Type
Text
Media Type
unmediated
Carrier Type
unspecified
Edition
-
Subject(s)
Keputusan pembelian
Akuntansi
Pengaruh Atribut Produk
Specific Detail Info
-
Statement of Responsibility
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No other version available

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