Skripsi

PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINERAL MEREK AQUA (STUDI KASUS DI FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDERALAYA

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Penilaian

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This research is entitled “The Influence Of Brand Image to Decision Buying Product Brand Mineral Water AQUA: A case studies in thc Faculty of Economics University of Sriwijaya Inderalaya”. This research is aimed at identifying the influence of brand image to decision buying product brand mineral water AQUA and the most dominani variable influcnced such decision. The analysis of data is done in quantitative and qualitative way. The research results show that the brand image influenced of the customers to buy the mineral water. Of the three variable of brand image, it all have an impact on a consumer’s decision to buy the product brand mineral water AQUA. The most dominant variable is the image of this image of its product. Therefore companies should strengthen the image of the prouct

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Availability

Inventory Code	Barcode	Call Number	Location	Status
1407001044	T60400	T604002014	Central Library (Referens)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T604002014

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2014

Collation

xvii, 64 hlm.: Ilus., tab.; 28 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.834 807

Content Type

Text

Media Type

unmediated

Carrier Type

unspecified

Edition

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Subject(s)

Brand Image dan Keputusan Pembelian
Manajemen

Specific Detail Info

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Statement of Responsibility

HALIM

Other version/related

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