APA Style
Arens, William F. (1999).
Contemprary Advertising .
Boston:
McGraw-Hill.
Chicago Style
Arens, William F.
Contemprary Advertising.
Boston:
McGraw-Hill,
1999.
Text.
MLA Style
Arens, William F.
Contemprary Advertising.
Boston:
McGraw-Hill,
1999.
Text.
Turabian Style
Arens, William F.
Contemprary Advertising.
Boston:
McGraw-Hill,
1999.
Print.