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PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SAMSUNG GALAXY DI …
Zhafran, Muhammad Farras

The purpose of this study was to determine the effect of Brand Awareness, Brand Associations, Perceived Quality, and Brand Loyalty on consumer purchasing decisions for Samsung Galaxy smartphone pro…

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xv, 69 hlm.; tab.; 29 cm.
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T622282021
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