cover
MARKETING MANAGEMENT
Zaltman, GeraldPark, C. Whan

Edition
-
ISBN/ISSN
0-03-005598-9
Collation
xvi, 656 p.: ill. ; 24 cm.
Series Title
-
Call Number
658.8 Par m

Edition
-
ISBN/ISSN
0-03-005598-9
Collation
xvi, 656 p.: ill. ; 24 cm.
Series Title
-
Call Number
658.8 Par m
cover
Hearing the Voice of the Market : MENYIMAK SUARA PASAR MEMENANGKAN PERSAINGAN…
Barabba, Vincent P.Zaltman, Gerald

Buku ini membahas mulai dari masalah informasi pasar hingga pembuatan keputusan hingga mewujudkan konsep inquiry center.

Edition
-
ISBN/ISSN
979-605-544-9
Collation
387 hlm.: ilus.; 23 cm
Series Title
-
Call Number
658.81 Bar h

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