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PENGARUH BRAND A WARENESS TERHADAP KEPUTUSAN KONSUMEN DALAM MELAKUKAN PEMBELI…
Widyanti, Cut Sharie

Penelitian ini bertujuan untuk (1) mengetahui hubungan antara kesadaran akan merek (brand awareness) Rexona oleh konsumen dengan keputusan konsumen dalam melakukan pembelian deodoran merek Rexona d…

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xvi, 109 hlm.: Ilus., tab.; 29 cm
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Call Number
T44201
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