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PENGARUH ELECTRONIC WORD OF MOUTH DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBE…
Pohan, Mutiara Salsabillah

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan inovasi produk terhadap keputusan pembelian produk sari roti di kota palembang. Populasi dalam penelitian ini yaitu k…

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xvii, 66 hlm.; ilus.; 29 cm
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T1502402024
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