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Pengaruh store atmosphere terhadap impulse buying pada Carrefour Palembang
Nopriansyah Yudha Pratama

Penelitian ini bertujuan untuk mengetahui pengaruh suasana toko terhadap pembelian tidak terencana di Carrefour Palembang secara parsial dan simultan. Jumlah sampel yang digunakan sebanyak 100 samp…

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xvii, 79 hlm. : ilus.
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