cover
Handbook of Marketing Scales; Multi-Item Measures for Marketing and Consumer …
Bearden, William O.Netemeyer, Richard G

Edition
2
ISBN/ISSN
0-7619-1000-x
Collation
xiv, 537 p. : ill. ; 28 cm
Series Title
-
Call Number
658.83 Bea h

Edition
2
ISBN/ISSN
0-7619-1000-x
Collation
xiv, 537 p. : ill. ; 28 cm
Series Title
-
Call Number
658.83 Bea h

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