cover
MARKETING MANAGEMENT, A Strategic Decision- Making Approach, Eighth Edition
Mullins, John WWalker, Orville C, Jr

-

Edition
8th
ISBN/ISSN
978-007-132637-7
Collation
xxi, 547p.;ill.;26cm
Series Title
-
Call Number
658.81 Mul m
cover
Marketing Strategy; A Decision-Focused Approach, SIXTH EDITION
Walker, Orville C.Larreche, JeanClaudeMullins, John W

Edition
6
ISBN/ISSN
978-007-126391-7
Collation
xx, 346 p. :ill. ; 26 cm.
Series Title
-
Call Number
658.81 Wal m

Edition
6
ISBN/ISSN
978-007-126391-7
Collation
xx, 346 p. :ill. ; 26 cm.
Series Title
-
Call Number
658.81 Wal m
cover
MARKETING STRATEGY: A Decision-Focused Approach
Walker, OrvilleGountas, John I.Mavondo, Felix T.Mullins, John W.

Edition
-
ISBN/ISSN
978-0-07-013155-2
Collation
vii, 368 p.; 26 cm.
Series Title
-
Call Number
658.8 Wal m

Edition
-
ISBN/ISSN
978-0-07-013155-2
Collation
vii, 368 p.; 26 cm.
Series Title
-
Call Number
658.8 Wal m

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