cover
PRODUCT PLANNING AND MANAGEMENT; Designing and Delivering Value
Moore, William L.Pessemier, Edgar A.

Edition
-
ISBN/ISSN
0-07-043046-2
Collation
xiv, 542 p. : ill. ; 24 cm
Series Title
McGraw-Hill Series in Marketing
Call Number
658.574 Moo p 1993

Edition
-
ISBN/ISSN
0-07-043046-2
Collation
xiv, 542 p. : ill. ; 24 cm
Series Title
McGraw-Hill Series in Marketing
Call Number
658.574 Moo p 1993

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