PRODUCT PLANNING AND MANAGEMENT; Designing and Delivering Value
- Edition
- -
- ISBN/ISSN
- 0-07-043046-2
- Collation
- xiv, 542 p. : ill. ; 24 cm
- Series Title
- McGraw-Hill Series in Marketing
- Call Number
- 658.574 Moo p 1993
- Edition
- -
- ISBN/ISSN
- 0-07-043046-2
- Collation
- xiv, 542 p. : ill. ; 24 cm
- Series Title
- McGraw-Hill Series in Marketing
- Call Number
- 658.574 Moo p 1993
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