PENGARUH EKUITAS MEREK TERHADAP LOYALITAS KONSUMEN PADA PRODUK HAND AND BODY …
Penelitian ini bertujuan untuk mengetahui besarnya pengaruh unsur Ekuitas Merek yang terdiri vanabel Kesadaran Merek (BrandAwareness\ Asosiasi Merek (Brand Associatiori), Kesan Kualitas Merek (Bran…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xviii, 70 hlm.; tab.; 29 cm.
- Series Title
- -
- Call Number
- T465382014
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