This book selects leading, innovative and influential Chinese maritime judgments and presents full translation of them, with brief summary, to the readers so that they can have insights of how the …
This monograph focuses on methanol and its utilization in transportation sector, namely in spark ignition (SI) engines. The contents focus on methanol production and presents a variety of productio…
This monograph is based on methanol as a fuel for transportation sector, specifically for compression ignition (CI) engines. The contents present examples of utilization of methanol as a fuel for C…
This book presents a rich compilation of real-world cases on digitalization, aiming to share first-hand insights from renowned organizations and to make digitalization tangible. With all economic a…
The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in th…
Building on the seminal work of David Teece, Kathleen Eisenhardt, Jeffrey Martin, and others, this volume applies the concept of dynamic capabilities to help readers understand how organizations ca…
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as on…
This book provides an overview of the various methods for creating and implementing efficient work processes. The author presents the most important tools for working on improvement projects such a…
This book shows an innovative way for managers to gain a better understanding of emotions in teams and organizational units and thus positively influence agile development in the context of digital…
Intangible assets are becoming increasingly important as value drivers for multinational companies. It is a strategic question how to allocate intangibles within the multinational corporation. It n…