This book presents a rich compilation of real-world cases on digitalization, aiming to share first-hand insights from renowned organizations and to make digitalization tangible. With all economic a…
The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in th…
Building on the seminal work of David Teece, Kathleen Eisenhardt, Jeffrey Martin, and others, this volume applies the concept of dynamic capabilities to help readers understand how organizations ca…
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as on…
This book provides an overview of the various methods for creating and implementing efficient work processes. The author presents the most important tools for working on improvement projects such a…
This book shows an innovative way for managers to gain a better understanding of emotions in teams and organizational units and thus positively influence agile development in the context of digital…
Intangible assets are becoming increasingly important as value drivers for multinational companies. It is a strategic question how to allocate intangibles within the multinational corporation. It n…
This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property managemen…
This textbook introduces methods of geoscientific data acquisition using MATLAB in combination with inexpensive data acquisition hardware such as sensors in smartphones, sensors that come with the …
This textbook on urban ecosystems answers important questions about the ecological structure, functions and socio-ecological development of cities worldwide. Based on how cities are developing toda…
The collapse of the Soviet Union has seen the emergence of its unprecedentedly comprehensive global secret military mapping project and the commercial availability of a vast number of detailed topo…
Following the signing of the peace agreement and the end of three-and-a-half years of siege, Sarajevo simultaneously experienced a double transition, from war to peace and from socialism to capital…
Meeting the targets of the UN Sustainable Development Goals (SDGs) requires contributions by scientists focusing on understanding, monitoring, protecting, managing and restoring the natural environ…