Advances in Digital Marketing and eCommerce
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-rela…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-76520-0
- Collation
- x, 336p.:ill
- Series Title
- Springer Proceedings in Business and Economics
- Call Number
- 658.872 Adv
Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include:…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-76935-2
- Collation
- xi, 132p.:ill
- Series Title
- xi, 132p.:ill
- Call Number
- 658.8 Adv
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