PENGARUH HARGA DAN EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUM…
This study aims to analyze the influence of price and experiential marketing on consumer purchase decisions on the Zalora e-commerce platform in Palembang City. The background of this research stem…
- Edition
- -
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- Collation
- xvi, 125 hlm.; ilus.; tab.; 29 cm.
- Series Title
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- Call Number
- T1769072025
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Found 1 from your keywords: Author : "M. Abidurrahman, M. Abidurrahman"
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