Marketing Management
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management,…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-66916-4
- Collation
- xxviii, 880p.:ill
- Series Title
- Springer Texts in Business and Economics
- Call Number
- 658.8 Mar
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Found 1 from your keywords: Author : "Kotabe, Masaaki"
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