Advances in Theory and Practice in Store Brand Operations
This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) su…
- Edition
- 1
- ISBN/ISSN
- 978-981-15-9877-7
- Collation
- xvii, 253p.:Ill
- Series Title
- -
- Call Number
- 658 Huo a
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