Marketing in University-Industry Technological Collaboration
This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, …
- Edition
- 1
- ISBN/ISSN
- 978-3-030-83678-8
- Collation
- xv, 80p.:ill
- Series Title
- -
- Call Number
- 658.8 Grz m
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