The Theory of the Marketing Firm
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, pa…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-86106-3
- Collation
- xxiii, 376p.:ill
- Series Title
- -
- Call Number
- 658.8 Fox t
Search Result
Found 1 from your keywords: Author : "Foxall, Gordon R."
Query took 0.00313 second(s) to complete
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography