The Theory of the Marketing Firm
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, pa…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-86106-3
- Collation
- xxiii, 376p.:ill
- Series Title
- -
- Call Number
- 658.8 Fox t
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